Bruce N. Leonard
Date of Passing:
Bruce Nelson Leonard, age 79, passed away peacefully on March 31, 2021 in Providence, RI.
Bruce was born in Glen Ridge, New Jersey to Everett and Theresa Leonard. He graduated from Grover Cleveland High School in Caldwell, N.J. in and was President of the class of 1959. He was a member of the Bowdoin College Class of 1963, graduating with a major in Government. He was a member of Alpha Delta Phi fraternity and was among the members of the first group from Bowdoin to participate in an exchange with Morehouse College. Following graduation, he was inducted into the U.S. Marine Corps as a Lieutenant in the Infantry, serving for three years in Quantico, VA.; Okinawa, Japan; Vieques, Puerto Rico; and Camp Lejeune. After leaving the Marine Corps, he enrolled in Harvard Business School and received an MBA in 1968.
Bruce began what became a life-long career in advertising at Ogilvy and Mather as a media planner in New York working directly with David Ogilvy, who was known in the industry as the Father of Advertising. He went on to become Manager of Advertising for the Hathaway Shirt Company. In 1973, he relocated with his young family to Barrington, Rhode to begin a position as Vice President and Account Executive with agency Horton, Church and Goff in Providence. In 1978, Bruce partnered with two co-workers, Tom Monahan and Bob Saabye to create agency- Leonard Monahan Saabye, which became a national award-winning advertising firm. LMS, later known as Leonard/Monahan produced successful campaigns for marketers such as Polaroid, Keds, Sylvania, among many others, plus divisions of IBM, Nike, Fidelity and more.
Bruce was name Rhode Island Ad Person of the Year in 1982. In 1986, the agency was recognized as New England Ad Agency of the Year.
In recent years, Bruce taught Marketing as an adjunct instructor at Johnson and Wales University, and, later, at Roger Williams University, where he taught until spring 2020. He also continued his involvement in his field as a Partner at Talk to me Studios from 2009 until 2020.
Bruce was an avid sailor who caught the sailing bug in Puerto Rico. He drafted family members into service as crew for day sailing and racing events in Bristol, Rhode Island and owned a series of crafts during his lifetime. He enjoyed hockey and followed the New York Rangers.
He served as board member of Bradley Hospital and Rhode Island YMCAs.
Bruce is survived by his wife Christine Vanstone Leonard of Riverside, RI; his children with his first wife Elizabeth Hanks Leonard, Zachary and his wife Alice, Jessica and husband Orinbasar, Mathew and wife Katherin, and Ethan, and children of his second wife Christine Leonard, Brittany and husband Alex, and Kristen; stepchildren Jessica And Tiffany Vanstone; siblings Linda J. Glaeser, Jill Leonard Whittle, and Richard N. Leonard; ten grandchildren; and many nieces and nephews. Bruce was pre-deceased by his sister Brenda Wambough.
At Bruce’s request, the family will be holding a private memorial service in honor of his life; In lieu of flowers, donations may be made to Doctors Without Borders (www.DoctorsWithoutBorders.org).